Google to Manufacture Pixel Smartphones in India: Boosting 'Make in India' Initiative
A big development is that Google has decided to produce its premium Pixel smartphones in India. This action supports the government's "Make in India" agenda and demonstrates the tech giant's commitment to India as a priority market. This choice follows in the footsteps of other tech giants like Apple, who have increased their manufacturing operations in the nation, with the manufacture of Pixel devices slated to start in 2024.
The Goals of Google in India:
Google's Senior VP for Devices and Services, Rick Osterloh, recently unveiled the company's ambition to produce Pixel smartphones locally in India at the #GoogleForIndia event. This tactical choice intends to increase the availability of Pixel handsets in India, one of the smartphone markets with the quickest rate of growth worldwide.
"Today, we see an even greater opportunity in making Pixel smartphones available to more people in India, and are very excited to announce our plan to manufacture Pixel smartphones in India," Osterloh said, prompting applause from the audience.
Sundar Pichai, the CEO of Google, stressed their dedication to India's digital development and stated their support for the "Make in India" project. This choice fits with India's ambitious plan to become a centre for manufacturing worldwide.
An Interdependent Effort:
In order to make Pixel devices locally, Google intends to collaborate with both foreign and domestic manufacturers. There were no specifics provided regarding the manufacturing partners, although it is rumoured that firms like Dixon Technologies and Foxconn, a manufacturer based in India, are competing to create Pixel phones there.
The Pixel 8 is the target:
The Pixel 8, which was released earlier this month, will probably be the first Pixel smartphones to be produced locally in India. The release of these Pixel smartphones built in India is scheduled for 2024. This is a good development because it supports the government's objective of fostering homegrown industry and technical innovation.
India's Manufacturing Gains:
The move by Google to manufacture Pixel smartphones in India is a big step towards Indian Prime Minister Narendra Modi's goal of making India a major manufacturing base that can compete with China. This transition has been made possible by Apple's recent activities in India as part of its "China+1" manufacturing diversification strategy. For Apple's manufacturing intentions in India, the release of the iPhone 15, which featured models built in India, marked a significant turning point.
Conclusion:
The decision by Google to produce Pixel smartphones in India is evidence of the nation's expanding significance in the world of digital manufacturing. It not only supports the "Make in India" movement but also shows Google's dedication to offering locally produced, high-quality products to Indian consumers. The Indian smartphone market is anticipated to continue expanding and developing in 2024, when the first Made-in-India Pixels are expected to be released. The future of electronics production in India will be brighter thanks to Google's strategic move.