Sigma is gearing up for an exciting product announcement scheduled for Thursday, September 5, 2024. This event will be streamed live on YouTube and is part of the Sigma Stage Online series. Here’s everything you need to know about the upcoming launch, including the timing and what to expect.

Event Details

The Sigma product announcement will take place at the following times:

• 9:00 PM JST (Japan Standard Time)

• 6:00 AM EDT (Eastern Daylight Time)

• 11:00 AM BST (British Summer Time)

• 8:00 PM AEST (Australian Eastern Standard Time)

What to Expect

While Sigma has not officially revealed the specifics of the new products, there is considerable speculation about what might be unveiled during this event. Here are some key possibilities:

1. New Canon RF-S Lenses

In April, Sigma announced that they were developing six new lenses specifically for the Canon EOS R system. The first of these, the Sigma 18-50mm f/2.8 DC DN | Contemporary, was released in June. The remaining five lenses are highly anticipated and include:

• Sigma 10-18mm f/2.8 DC DN | Contemporary

• Sigma 30mm f/1.4 DC DN | Contemporary

• Sigma 16mm f/1.4 DC DN | Contemporary

• Sigma 56mm f/1.4 DC DN | Contemporary

• Sigma 23mm f/1.4 DC DN | Contemporary

These lenses are expected to cater to the growing community of Canon APS-C users, providing them with high-quality options that enhance their photography experience.

2. Innovative Zoom Lens

Another possibility is the introduction of a new zoom lens that could push the boundaries of lens technology. Sigma has a reputation for launching groundbreaking products, such as the recently announced Sigma 28-45mm f/1.8 DG DN Art, which is the world's first full-frame f/1.8 zoom lens. There is speculation that Sigma may reveal another innovative lens that complements this offering, further expanding the capabilities of photographers.

Interactive Live Stream

The live stream will not only feature product introductions but will also include a Q&A segment where viewers can submit questions via chat. This interaction allows Sigma to engage with its audience, making the event more dynamic and informative.

Conclusion

As the launch date approaches, excitement is building among photography enthusiasts and professionals alike. Sigma's commitment to innovation and quality ensures that whatever they unveil is likely to make a significant impact in the photography world.Be sure to mark your calendars for September 5, 2024, and tune in to the live stream to catch all the latest updates from Sigma. This event promises to be a pivotal moment for the brand and its users, and you won’t want to miss it!